R1 Research University
Log in Sign up

Crafting Consumer Connections for DeMarco Watches

MKT-241N
Closed
Main contact
Salem State University
Salem State University
Salem, Massachusetts, United States
Brent Wilkinson
Executive in Residence
1
Timeline
  • February 3, 2025
    Experience start
  • May 2, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Salem, Massachusetts, United States
Sole proprietorship, Startup, Family-Owned
Consumer goods & services, Marketing & advertising, Sales

Experience scope

Categories
Customer segmentation Digital marketing Marketing analytics Market research
Skills
target audience market dynamics strategic positioning marketing marketing strategies consumer behaviour digital marketing market segmentation
Learner goals and capabilities

This experience offers learners from a Marketing Fundamentals course the opportunity to apply their classroom knowledge to real-world scenarios by crafting customer personas, identifying customer segmentation, and developing positioning statements for DeMarco Watches. Learners will leverage their understanding of market dynamics and consumer behavior to create targeted marketing strategies that align with the brand's goals. This hands-on project allows students to bridge theoretical concepts with practical applications, enhancing their ability to contribute effectively to marketing initiatives.

Learners

Learners
Undergraduate
Beginner levels
26 learners
Project
24 hours per learner
Educators assign learners to projects
Teams of 9
Expected outcomes and deliverables
  • Detailed customer personas for DeMarco Watches' target audience
  • Comprehensive customer segmentation analysis
  • Strategic positioning statements for the brand
  • Recommendations for digital marketing strategies
  • Presentation of findings and strategies to DeMarco Watches' team
Project timeline
  • February 3, 2025
    Experience start
  • May 2, 2025
    Experience end

Project examples

  • Developing customer personas for a new line of DeMarco Watches targeting young professionals
  • Conducting a segmentation analysis to identify potential market niches for DeMarco Watches
  • Creating a positioning statement to differentiate DeMarco Watches from competitors in the luxury segment
  • Designing a digital marketing campaign to increase brand awareness among millennials
  • Analyzing existing customer data to refine target audience strategies
  • Proposing a social media strategy to engage with DeMarco Watches' audience
  • Evaluating the effectiveness of current marketing efforts and suggesting improvements
  • Identifying potential partnerships or collaborations to expand DeMarco Watches' market reach

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    Will provide an opportunity for learners to present their work and receive feedback?