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Small Business Management

BUSI 660
Open Closing on September 27, 2025 / 1 spot left
Main contact
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Harj Dhaliwal
Assistnat Professor
4
Timeline
  • October 4, 2025
    Experience start
  • December 13, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
British Columbia, Canada
Any company type
Any industries

Experience scope

Categories
Customer segmentation Market research Competitive analysis Market expansion Marketing strategy
Skills
marketing operations growth strategies master of business administration (mba)
Learner goals and capabilities

MBA students in BUSI 660 – Small Business Management are equipped with practical consulting skills to help small businesses identify challenges, explore growth opportunities, and develop actionable solutions. Students apply analytical frameworks, conduct market and industry research, and develop strategic recommendations tailored to a business’s needs.

By working with our learners, companies will receive data-driven insights, strategic recommendations, and practical solutions to enhance their business operations, marketing strategies, and financial sustainability.

Learners

Learners
Graduate
Intermediate levels
25 learners
Project
40-60 hours per learner
Educators assign learners to projects
Individual projects
Expected outcomes and deliverables

Expected Outcomes for Learners

  • Gain hands-on consulting experience with Canadian businesses within a 10-week term.
  • Apply advanced concepts in AI marketing, sustainable business practices, and pricing psychology.
  • Strengthen skills in industry research, proposal writing, and delivering professional consulting reports.
  • Develop client-facing communication skills through presentations and iterative proposal revisions.
  • Learn how consulting projects can connect to broader research and case study development.

Deliverables for the Employer

  • Industry Analysis Report – sector overview, competitive benchmarking, and emerging trends (AI, sustainability, pricing).
  • Consulting Proposal (initial and revised) – defining the business problem, scope, and approach.
  • Final Consulting Report – strategic recommendations with supporting research and analysis.
  • Client Presentation – summary of findings and actionable next steps.


Project timeline
  • October 4, 2025
    Experience start
  • December 13, 2025
    Experience end

Project examples

AI-driven marketing adoption strategies (chatbots, predictive analytics, personalization tools).

Sustainable marketing and branding recommendations for eco-friendly products or services.

Pricing psychology assessments (anchoring, framing, bundling) to optimize revenue and customer engagement.

Market entry or growth strategies that integrate sustainability and consumer expectations.

Digital marketing benchmarking and recommendations (SEO, online advertising, AI campaign improvements).

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    What information do you require from students on an NDA?  *
  • Q2 - Text short
    Please confirm that you will provide written feedback on deliverables within 2 weeks of submission.  *