Content Strategy and Press
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Project scope
Categories
Communications Digital marketing Marketing strategy Media Public relationsSkills
influencing skills content strategy thought leadershipFurther Together aims to enhance its online presence and media outreach by developing a comprehensive content strategy and press kit. The project involves creating a series of how-to guides, resources, and contrarian insights to be regularly posted on the company's website. These posts will serve to engage the audience and establish Further Together as a thought leader in its field. Additionally, the project includes crafting and pitching op-eds to relevant publications to expand the company's reach and influence.
The deliverables for this project include a detailed content calendar outlining the schedule for website posts, along with at least three completed how-to guides or resource articles ready for publication. Additionally, the team will co-produce two op-ed drafts suitable for pitching to publications. They will then pitch those and get them published.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
We transform how nonprofits raise funds. We help American & Canadian nonprofits raise more money using strategies rooted in social justice.
We work with them to reimagine a better sector, tackle systemic issues, and yes — raise some serious cash. Our approach ensures that their fundraising and communications drive revenue and create lasting, equitable impact in the communities they serve.
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