InPower App Social Media Marketing
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Project scope
Categories
Advertising Public relations Search engine optimization Marketing strategy Social media marketingSkills
marketing strategies target audience scheduling social media marketing search engine optimizationThe main goal for the project is to effectively run the social media accounts for InPower App on LinkedIn, Facebook, and Instagram. The marketing strategy is already complete, so the focus will be on implementing and managing the strategy to engage with the target audience and promote the upcoming launch of the dedicated app. Also SEO, and Public Relations.
This will involve several different steps for the person in charge of running the social media accounts, including:
- Creating and scheduling engaging content tailored to the target audience.
- Managing and moderating interactions and discussions on the social media platforms.
- Analyzing and reporting on the performance of the social media accounts.
- Collaborating with the marketing team to align social media efforts with the overall marketing strategy.
- Engaging with the community and fostering a supportive and nurturing online environment.
-Sourcing and building connections with talent
The tasks that the person running the social media accounts will need to complete to achieve the project goal include:
- Regularly scheduled and engaging social media posts on LinkedIn, Facebook, and Instagram.
- Active engagement with the community, including responding to comments and messages.
- Monthly reports on the performance of the social media accounts, including key metrics and insights.
- Collaboration with the marketing team to ensure social media efforts align with the overall strategy.
- Creation and implementation of strategies to foster a supportive and nurturing online environment.
24/7 communication available with the Founder and CEO, an abundance of supporting documents and materials, and volunteer researches on hand if needed
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
About InPower
InPower is a social wellness platform on a mission to transform how we connect, grow, and support each other in the digital age. Unlike traditional social media, which thrives on outrage, isolation, and performative metrics, InPower creates a safe, emotionally intelligent ecosystem where real personal development, community healing, and peer-to-peer empowerment thrive.
We’re building the first-of-its-kind social platform designed around growth, not popularity combining real-time education, community accountability, expert support, and emotionally aware AI to guide users toward better habits, healthier relationships, and deeper self-understanding.
Our Vision
To create a world where every person feels safe, supported, and empowered to grow emotionally, mentally, socially, and even financially through a thriving ecosystem built on compassion, clarity, and community accountability.
What Makes InPower Different
Safety by Design – Group access is earned through skill-based badges (e.g., conflict resolution, non-judgmental communication). This encourages learning before belonging not punishment. Removed members are redirected to educational modules instead of being banned.
Emotionally Intelligent AI (Meeka) – Our AI assistant recognizes tone, sarcasm, and cultural cues. Meeka offers real-time rewording suggestions before harmful posts go live, helping users grow in the moment like a CBT-informed guide.
Expert-Led Ecosystem – Licensed professionals (therapists, coaches, educators) can run groups, offer courses, and book sessions. Their presence is central to our platform's credibility and emotional safety net.
Personal Growth Tools – From progress reports and daily check-ins to journaling, habit tracking, and educational paths, we give users real tools to move forward, not just scroll.
B2B Integration – InPower offers employer and university partnerships, emotional health programs, loyalty cards with partner discounts, and data-free surveys for ethical monetization and mutual value creation.
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