Digital Marketing Strategy for Divorce Wellness Awareness

The Clean Divorce, a company focused on promoting wellness during the divorce process, aims to enhance its digital presence and increase its follower base. The project involves developing a comprehensive digital marketing strategy to raise awareness about the company's services and support offerings. The goal is to leverage digital platforms to reach a broader audience, particularly individuals seeking guidance and support during divorce. Learners will analyze current digital marketing trends, identify target demographics, and create engaging content tailored to the company's mission. The project will provide an opportunity for learners to apply their knowledge of digital marketing tools and strategies, including social media, SEO, and content marketing, to a real-world scenario. The tasks will be closely related, focusing on creating a cohesive and effective digital marketing plan. - Analyze current digital marketing trends relevant to wellness and divorce. - Identify and define target demographics for The Clean Divorce. - Develop a content calendar and strategy for social media platforms. - Propose SEO strategies to improve website visibility. - Create sample content pieces that align with the company's mission.

ICT Ignite - Cyber Security Project

The main goal of this project is to plan, implement, manage, monitor and upgrade security measures for the protection of The Clean Divorce's data, systems and networks. The Clean Divorce (TCD) is a small and growing family mediation company helping families through one of the most challenging times of their life - divorce. TCD works with highly sensitive client information. We currently operate our website and client intake forms on Wix and want to ensure that our systems and processes meet strong cybersecurity and IT security standards. As part of this project, we would request a cybersecurity assessment of our existing Wix environment to identify vulnerabilities, risks, and compliance considerations, and provide recommendations on: Whether Wix meets industry-standard security requirements for storing sensitive client data. Layered security measures that could enhance Wix’s existing safeguards. Alternative secure data storage platforms (and their integrations with Wix) if Wix is insufficient for our needs. We would also request a develop a Cybersecurity & IT Security Guideline tailored for a small professional services firm. This document will include: Best practices for protecting sensitive client data. Recommended response times and processes in case of a breach. Security parameters (e.g., password policies, encryption standards, secure communications). Day-to-day IT security protocols to ensure consistency and compliance. Student value: Gain hands-on experience with a start-up, conducting a real-world security assessment on a live business platform. Apply your knowledge of cybersecurity frameworks, IT governance, and secure architecture in a professional context. Build a portfolio piece that demonstrates your ability to evaluate systems, propose solutions, and create professional documentation.  Learn about the unique security challenges faced by small businesses handling highly confidential data.   Deliver work that will have a direct, lasting impact on the safety and trustworthiness of a real organization.

Redesigning UX for The Clean Divorce Website and App

The main goal for the project is to redesign the user experience (UX) of The Clean Divorce website and app interfaces, with a focus on mobile optimization and intuitive navigation. This will involve several different steps for the students, including: - Analyzing the current website and app interfaces to identify areas for improvement. - Researching best practices for mobile optimization and intuitive navigation. - Developing wireframes and prototypes for the new website and app interfaces. - Testing the new designs with users and making improvements based on feedback. - Implementing the final designs into the website and app interfaces.

AI-Enhanced Freedom Roadmap

The Clean Divorce aims to enhance its Freedom Roadmap by integrating AI to create an interactive user experience. The current roadmap provides users with a structured guide through the divorce process, but it lacks personalized interaction and adaptability. By incorporating AI, the goal is to offer users a more tailored experience that adapts to their unique situations, providing real-time feedback and guidance. This project will involve analyzing the existing roadmap, identifying areas where AI can add value, and developing a prototype that demonstrates these enhancements. The project will allow learners to apply their knowledge of AI, user experience design, and software development to create a practical solution that aligns with industry needs. - Analyze the existing Freedom Roadmap to identify integration points for AI. - Develop AI algorithms that can provide personalized feedback and guidance. - Design an interactive user interface that enhances user engagement. - Create a prototype demonstrating the AI-enhanced roadmap.