- Location
- Vancouver, British Columbia, Canada
- Bio
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Dr. Khatereh holds a Ph.D. in Business Administration, an Exec MBA, and a Master's in Global Leadership. With over 7 years of teaching experience, and as a seasoned marketing and business consultant with a solid background in execution, she prepares students to excel in the dynamic field of Marketing and Leadership.
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Vancouver, British Columbia, Canada
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- Categories
- Advertising Customer segmentation Leadership Lead generation Marketing strategy
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Leadership in the Global Context
We are open to collaborating with your company or conducting research on any management issue in the area of leadership and organizational behavior. Examples of focus areas include (but are not limited to): Cross-cultural leadership and communication issues Recruiting, training, and development strategies Leadership challenges in dynamic environments Multi-generational workforce management
Marketing Management MRKT621
MRKT621
In this course, students will dive into the core aspects of marketing and will explore the process of researching market needs, designing products or services to meet those needs, setting the right prices, promoting offerings effectively, and ensuring they reach the target audience through appropriate distribution channels. Throughout the course, students will learn about various marketing concepts such as market segmentation, consumer behavior, brand management, digital marketing, and marketing analytics. They will apply these concepts in real-world scenarios, developing skills to analyze market data, create marketing plans, and implement campaigns that resonate with consumers. The course also emphasizes the importance of ethical marketing practices and the role of marketing in building sustainable businesses. By the end of the course, students will have a solid foundation in marketing principles, equipped with the knowledge and skills to make informed marketing decisions and drive business success. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.